(Image source from: PerthNow)
Uber, a peer-to-peer ridesharing, food delivery, transportation network company has accrued prices for passengers in few of its astronomical United States markets including Washington, D.C., Los Angeles and the city of its home office San Francisco, as the ride-hailing company is on the track to go public succeeding year, Chief executive Dara Khosrowshahi.
The recent modification in prices that involves a mixture of higher "time and distance" rates and a "safety fee," more expensive that Uber charges each ride, are a part of an endeavor to perpetuate drivers by improving their earnings.
Mr. Khosrowshahi admitting that some of the Uber's 3m partners were disgruntled said that the company was facing more rivalry for drivers due to improving U.S. economy as well as the issue of high fuel prices.
"We have to make [being an Uber driver] more attractive because the alternatives are becoming more attractive," he said. "All of them, I think, want to make more money. In general, I think driver earnings are going up."
For passengers who are disgruntled by the hike in prices, Uber is offering a new ride-sharing service such as Express Pool, that pairs various riders who have to walk for a abbreviated distance to their pick-up spot.
“A very, very important push for us is to innovate to lower cost,” Mr Khosrowshahi said. “We are investing hundreds of millions of dollars in Pool.”
By Sowmya Sangam